The Neuroscientific Basis of Successful Design.pdf

The Neuroscientific Basis of Successful Design PDF

Marco Maiocchi

The term design today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

The neuroscientific basis of successful design : … The item The neuroscientific basis of successful design : how emotions and perceptions matter, Marco Maiocchi, Margherita Pillan, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.

3.52 MB DATEIGRÖSSE
3319028006 ISBN
Englisch SPRACHE
The Neuroscientific Basis of Successful Design.pdf

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Sofia Voigt

The history of cognitive neuroscience is evidence for the potential value of the proposed ... For instance, in a between-subjects factorial design, Petty and Cacioppo ... Functional brain imaging predicts public health campaign success. Social ...

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Matteo Müller

There's a science as to why particular designs catch your eye and get your blood pumping. The human brain is lazy, biased, and prone to shortcuts. The user ... Oct 19, 2016 ... Affective neuroscience studies emotions in this sense, but it also studies the conscious ... child or hissing cat—that distinguish them as evidence for emotion states. ... One exciting approach in affective neuroscience could be to design ... representations had little success, no doubt in good part because the ...

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Noel Schulze

[(Neuroscientific Basis of Successful Design : How Emotions and Perceptions Matter)] [By (author) Marco Maiocchi ] published on (December, 2014) | Marco Maiocchi | ISBN: | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.

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Jason Lehmann

Jun 5, 2017 ... Urban metropolises, like Tokyo, juggle layout design, access to ... “There are some really good [evidence-based] guidelines out there” on how to design ... designers, engineers, neuroscientists and psychologists, all of whom ... and psychologists all seem to agree on: that successful design is not so much ...

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Jessica Kohmann

The Neuroscientific Basis of Successful Design: How Emotions and Perceptions Matter (SpringerBriefs in Applied Sciences and Technology) by Marco Maiocchi (2014-12-08): Marco Maiocchi: Books - … The Neuroscientific Basis of Successful Design: …