How to Market to People Not Like You PDF

Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Authors company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

11 Jan 2017 ... But just like the subtleties of dating, it's not just what you say, it's also how you say it. Few people take customer service as seriously as they do ... Before you can market to architects (or any customer) effectively, you have to ... They did include an intro to the video (which to be honest, I don't love), but if you want ... Hint: This is how you create tools that make people want to give you their  ...